Services

Envisioning With Purpose + Creating With Precision

The Cart + The Horse

design for The experience

It's one thing to master design and craftsmanship, but it's another to fully grasp how your design evolves through development and into delivery. We place great value on understanding how things are built because it allows us to design more effectively and collaborate seamlessly with software teams to ensure the "design intent" is preserved throughout the process. This not only results in a better final product, but it also enables teams to tackle issues more efficiently and even anticipate potential challenges before they surface.

LINEAR
NON-LINEAR
Communicating TO people
Linear storytelling is one of the most common and effective ways to engage an audience, resonating across various media—from books and PowerPoint presentations to videos, websites, and pitches. It takes viewers on a clear, structured journey from beginning to end. Motion design enhances this approach by transforming lengthy content, such as a one-hour presentation, into a concise and compelling 90-second video. This not only holds your audience's attention but also communicates your ideas more effectively and memorably.
Communicating WITH people
Non-linear storytelling is most often encountered in games, apps, puzzles, and other interactive experiences, where the audience’s journey is open-ended and driven by their own choices. Here, ideas, concepts, and narratives are placed in the user’s hands to explore and uncover at their own pace. While this approach can be more complex to deliver, it allows for a richer, more immersive experience, often fostering a deeper connection and leaving a lasting impact on those who engage with it.
Super Powers

Design + motion

What is motion design, and why should it matter to you? Traditional video—capturing footage with a camera—has long been a powerful tool in business communication, especially for documenting real-world events or connecting emotionally with viewers through real people. Motion design, however, is uniquely suited for conveying complex ideas and information. When concepts are challenging to explain, motion design can break them down quickly and effectively, leaving a memorable impact on your audience and significantly accelerating understanding.

Execution

Animated Video

Motion design can tell certain stories in ways traditional video simply cannot. We specialize in transforming complex ideas into clear, engaging, and easily digestible messages. Discover more about the different types of videos that might best suit your needs and help bring your vision to life.

Motion graphic explainer videos simplify complex ideas, making them easy to understand and visually engaging. They capture attention quickly, increasing audience retention and boosting brand recall. Additionally, these videos are versatile, working effectively across platforms like social media, websites, and presentations to communicate messages clearly.
Showcase a product's features and benefits in a visually dynamic and engaging way, making it easier for audiences to understand its value. They help highlight key details creatively, leaving a lasting impression and boosting brand identity. These videos are also versatile, suitable for social media, websites, and ads, driving engagement and sales effectively.
Promo videos captivate audiences with visually dynamic content that effectively communicates your brand's message. They create excitement and anticipation around a product, service, or event, boosting audience engagement. Additionally, their versatile format is ideal for sharing across social media, websites, and ads, ensuring broad reach and impact.
Grab attention with eye-catching visuals and dynamic storytelling, making your message memorable. A motion graphic training video builds excitement and interest around your brand, product, or event, driving audience engagement and action. These videos are versatile and shareable, performing well across platforms like social media, websites, and email campaigns to maximize reach.
Interactive Experiences

With technology constantly evolving, companies have more ways than ever to connect with their audiences. Whether you're at a trade show, hosting a live event, or exploring innovative ways to engage, real-time graphics offer dynamic new avenues for interaction that captivate and resonate with viewers.

Extended Reality (XR) offers immersive experiences that blur the boundaries between the physical and digital worlds, enhancing engagement and understanding. It enables interactive training, innovative storytelling, and virtual production, revolutionizing how content is created and experienced across industries like education, entertainment, and healthcare. XR and virtual production drive innovation by creating new ways to visualize data, design products, and connect with audiences, offering dynamic and cost-effective solutions for producing high-quality, immersive content.
Videos online boost online engagement by delivering content in an accessible and visually appealing format that captures attention quickly. They enhance storytelling, helping brands communicate their message effectively while building trust and emotional connections. Additionally, web videos are highly versatile, suitable for websites, social media, and email campaigns, increasing reach and driving conversions.
Video at live events enhances audience engagement by creating dynamic visual content and immersive experiences that captivate and entertain. It transforms stages into vibrant storytelling platforms, using motion graphics, live feeds, and interactive visuals to amplify key messages and moments. Additionally, these videos can be repurposed for post-event promotions, extending the event’s impact and reaching a broader audience.
Animated Human-Machine Interfaces (HMIs) enhance usability by presenting complex data in a clear, visually engaging manner, improving user comprehension and decision-making. They provide dynamic feedback and intuitive interactions, creating a seamless and efficient user experience. Additionally, animated HMIs can adapt to various use cases, making them ideal for industries like automotive, healthcare, and industrial automation, where clarity and responsiveness are critical.
What is animated video?

An animated video is a visual medium that uses motion graphics, 2D or 3D animation techniques to tell a story, explain a concept, or communicate a message. Unlike live-action videos, animated videos rely on illustrations, models, or computer-generated imagery (CGI) to bring characters, objects, or environments to life.

What experience do you have?

Our experience ranges from photography, live action video production, graphic design, music and sound design, writing, directing, producing... nearly all aspects of production as well as fitting into a massive development pipeline for large projects.

What can I white label?

Anything! We are a fully functional studio that has a wide spectrum of clients but also love to collaborate with agencies, studios and production houses and stay anonymous to the end customer.

How do you price?

Every project has a unique approach but generally we create fixed bids or project based pricing that comes out of an estimation of days it takes to create and revise work. We also a happy billing straight from time and materials. It's usually a conversation about what best for everyone and the type of work.

Let's Get Started on your next big idea.

hey@cartandhorse.studio